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Genealogy This Week - 7 November 2009


This week we thought we would do something a little different and talk about the Ancestry.com IPO (Initial Public Offering) share listing that occurred this week. This is the first time a private genealogy company has done a large public share listing. What makes this particularly interesting to genealogists is that Ancestry.com is by far the largest company in the field of genealogy.

When a company goes public, they have to release a wealth of information about their company, their business model and their industry. In this case, the company, the business model and the industry is all about genealogy. The IPO document alone runs to 156 pages. We read it. We also read several analysts’ reports on the company and talked to various people in the industry.

Below are some of the key points that we have gleaned about Ancestry.com, the field of genealogy and how genealogy is evolving:

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